Numbers speak volumes about the opportunity that lies for businesses that target Hispanics. Soon, Hispanic purchasing power is expected to top $1 trillion. This rate of growth is three times the national average and will place disposable income at an all time high. In the housing market, 1.5 million Hispanics will become first-time homeowners during the next six years and will enter a peak consumer cycle as they turn houses into homes.
The world is changing before our eyes. The Hispanic community is an economic powerhouse with an annual purchasing power of $800 billion. The question is no longer can you afford to expose you brand and services to this consumer audience, rather can your large or small company afford NOT to reach out to them?
PLATINUM CORPORATE MEMBER
